IC04: 10 Hard Truths of the Industry by Will Goodhand (Insight Team)

IC04: 10 Hard Truths of the Industry by Will Goodhand (Insight Team)

Published
May 26, 2024
Tags
Insights Chats
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I just rewatched Insight Chats episode with Will Goodhand on "10 Hard Truths of the Industry" and here are my random notes:
  • Don't forget to include your judgment and sometimes trust it more than the research model.
  • Challenge not only the client brief but also your beliefs.
  • We are people working with people, so don't forget about human input in the AI era.
  • Automation of research is great, but be modular and flexible to your client's needs and wishes.
  • Don't forget to diversify.
  • You don't always end up working with your close contacts, but with casual acquaintances.
  • Decision-makers should be able to make decisions without timesheets.
  • In your actions, try to think about how to make them future-proof.
  • Don't force change if you don't need it.
  • We need to be comfortable with uncertainty.
  • When research is done right, it can have a transformative impact on the business and improve people's lives.
  • Insights people need to be more confident. 🚢🏼

Check the full recording here πŸ‘‡πŸ»