I believe insights roles are often undervalued and unappreciated within companies. But in reality someone who has worked in an insights role has a tremendous skill set.
- a customer-centric approach and a true understanding of the customer and the market.
- analytical skills and knowing their way with the data.
- presenting a bunch of numbers in an understandable way to different stakeholders.
- finding small pieces of insightful nuggets from research that then connect to a bigger strategic company vision.
I love seeing transitions of insights people to different roles. This is what we talked about in a recent Insights Future Live episode with Barbara Schandl from Mondelēz International, where she discussed her transition from insights to a strategic CVC role.
It’s a great example of a successful transition where Barbara shared her interesting story. Watch the full episode at the link below. 🚶🏼
https://www.linkedin.com/events/howmyinsightscareerpreparedmefo7283149830699290626/theater/
