Insights Chats has always been a great source of learning for me. I just rewatched episode 01 with Alice, and here are my random observations:
- Agency is a great environment to start your insights career.
- It’s great to combine qual and quant, staring with qual to understand and quant to validate (but it can work both ways)
- In research, don’t focus only on your competition.
- When insights don’t show the client what they want to see, reassure them on the methodology used, and walk them through the process of obtaining the data.
- Ensure that your insights provide solutions to client problems, not only problems.
- People see the value of research, but sometimes the purpose gets lost.
- Research should be done before you build anything, not after.
- Try to expand your role from researcher to trusted advisor and consultant.
- Be simple and straightforward in your conclusions.
- Poor, vague briefs happen all the time.
- Nail your research brief and objectives for the project; everything else comes after that.
- Your outputs are only as good as your brief.
- Create a template for research briefs.
- Always think about “so what” when you see data and insights.
- If you have a one-page research summary, include three things: research objective, key findings, and next steps.
- Client satisfaction with research is mainly driven by the quality of your recommendations.
- Applicable triangle in research: good, cheap, and fast. You can only get two. 🚶🏼
Check the full recording here 👇🏻