Why the Insights Industry Was Wrong About the US Election
Why the Insights Industry Was Wrong About the US Election
February 4, 2025
The Path to Better Data Quality in Market Research
The Path to Better Data Quality in Market Research
November 6, 2024
How to Write Effective AI Prompts in Market Research
How to Write Effective AI Prompts in Market Research
October 29, 2024
Why Conversational AI is One of the Best AI Applications in Insights
Why Conversational AI is One of the Best AI Applications in Insights
October 11, 2024
Why DIY platforms aren’t suitable for everyone
Why DIY platforms aren’t suitable for everyone
October 4, 2024
This is why it’s important to triple-check every survey before it goes live!
This is why it’s important to triple-check every survey before it goes live!
September 2, 2024
Implementing fraud detection alone in your online survey won’t resolve data quality issues
Implementing fraud detection alone in your online survey won’t resolve data quality issues
July 11, 2024
Speed of getting results in online surveys is declining as an important factor
Speed of getting results in online surveys is declining as an important factor
July 10, 2024
Market research can bring value to (almost) every department in a business
Market research can bring value to (almost) every department in a business
May 30, 2024
Often the problem is that companies start market research with the desired outcome in mind
Often the problem is that companies start market research with the desired outcome in mind
May 23, 2024
Recently, someone asked me, "Do you have any AI?" I asked for what purpose
Recently, someone asked me, "Do you have any AI?" I asked for what purpose
May 21, 2024
How will you defend your sample methodology with AI synthetic data?
How will you defend your sample methodology with AI synthetic data?
May 8, 2024
If your only research is A/B testing, you are late!
If your only research is A/B testing, you are late!
April 12, 2024
If you want to see the reactions to synthetic participants generated by AI, check out this
If you want to see the reactions to synthetic participants generated by AI, check out this
April 10, 2024
In market research/insights industry everyone works with everyone!
In market research/insights industry everyone works with everyone!
March 27, 2024
Why RFQs are one of the problems regarding data quality in market research?
Why RFQs are one of the problems regarding data quality in market research?
March 25, 2024
“Clients don’t even care where the data comes from”
“Clients don’t even care where the data comes from”
March 20, 2024
Why I think the Market Research/Insights industry can be vital in the AI era
Why I think the Market Research/Insights industry can be vital in the AI era
March 15, 2024
My random observations after 200 market research projects worldwide
My random observations after 200 market research projects worldwide
March 6, 2024
What happens when you don’t test your ideas with your target audience?
What happens when you don’t test your ideas with your target audience?
October 13, 2023
Many people are unaware of the significant size and rapid growth of the Insights industry
Many people are unaware of the significant size and rapid growth of the Insights industry
May 16, 2023