I just rewatched Insight Chats episode with Huw on "Creating Strong Customer Journeys with Subscription Brands" and here are my random notes:
- Most people end up in the insights industry accidentally.
- Your views get influenced by the brands you work with.
- Understanding why this matters to people is the ultimate question we are trying to answer.
- In the subscriptions business, recommendations are not as powerful as we think they are.
- Creating a unique offer for your subscription is key to differentiating yourself from the rest.
- Adding a pause or delay in subscription can help you improve your retention by 10%.
- You need to create a feeling for your customers that they are valuable to you.
- Understanding why customers use and love your product should be your main communication message.
- A subscription is a relationship and you should treat it like that.
- Make it super easy for customers to convert and sign up for your subscription.
- Businesses often don't treat customers as individuals.
- You are never finished and there is always something new to improve and do.
- Most businesses are or can be turned into a subscription business model. πΆπΌ
Check the full recording here ππ»