Insights Chats 09 with Jamie Ross-Skinner on Turning Insights into Actions was amazing. Here are my random notes:
- Insights mean different things to different people.
- They’ve rebranded internally from Insights to Media Intelligence to stand out from other departments.
- Insights as a function is often overlooked and needs to fight for its place in proposals to clients.
- As insights teams, we need to be better at packaging and productizing our offers.
- A lot of value is in perception and how we perceive things.
- You’ll never have 100% success in turning insights into actions.
- Not all of your insights are going to see the light of day.
- Inside agencies, spend time with your internal experts to give better recommendations as part of your insights.
- Every team should be involved in the insights-to-action framework.
- From the start, you need to be clear to the client about the parameters of your insights.
- If you want to make it good, make it expensive.
- Insights teams often don’t get credit or appreciation for the final output of a new campaign/product.
- You don’t want the methodology; you want the output.
- Shout out more about the work you do.
- Don’t use pie charts! 🚶🏼
Check the full recording here 👇🏻