After Insights Chats 12 with Miranda Yuan and Jack Porteous on Why Brands Should Approach Insights Differently in China, here are my random notes:
- WeChat in China combines all social media, messaging, and payments in one app.
- There is an increase in UK brands entering the Chinese market compared to 10-20 years ago.
- Consumer behaviours in the UK and China are very, very different.
- The Chinese equivalent of Black Friday is Double 11, the biggest sales opportunity each year.
- Avoid discussing politics in your messaging to Chinese consumers.
- There is a significant information gap between the West and China.
- The biggest regional differences in China are between the North and South, especially in food and language.
- China categorises its cities by wealth levels, with consumer behaviour typically similar within cities of the same level.
- To truly understand China, you need to travel there and experience it firsthand.
- The Chinese are highly receptive to new technology and embrace it quickly.
- QR codes are still widely used in China for various purposes.
- Face recognition payments have recently started in public.
- Little Red Book is a trending social media app, serving as a go-to place for recommendations in China and for Chinese people globally.
- Third-party data is unreliable in China, making it tricky to track consumers.
- KFC customised its offerings in China based on popular local foods, which is one reason it became so popular there.
- Lululemon is doing an outstanding job in China, having entered the market before the trend took off.
- Live streaming shopping via social media works exceptionally well in China. ๐ถ๐ผ
Watch the full episode here ๐๐ป