Insights Series

IFL11: The Research Role Is Changing. Fast. Adapt or Get Left Behind by Mark Jefford (Jefford Consultancy)

IFL10: Build Better Surveys: The Golden Rules (and What to Avoid) by Sam McNerney (McNerney Insights & Marketing)

IFL09: Everyday Use of AI in Market Research by Graeme Ford (PunkMRX)

IC17: Building Research Products That Drive Revenue by Alya Kubati (SINE Digital)

IFL08: Digital Changed Insights, but AI Is Moving Faster and Redefining Everything by Lenny Murphy (Greenbook)

IFL07: Visualising Your Survey Data for Impact by Edward Zavertyaev (Bespoke)

IC16: The Science of How People Decide What to Buy by Emily Allen (Google)

IFL06: How My Insights Career Prepared Me for a Strategic CVC Role by Barbara Schandl (Mondelez)

IFL05: Why the Insights Industry Was Wrong About the US Election by J.D. Deitch (PASSAGGIO)

IC15: What Insights and Creative Agencies Can Learn from Each Other by Jonathan Rhodes (Linney)

IFL04: How Modern Market Researchers Work by Jake Pryszlak (Savanta)

IC14: Choosing the Right Method for Media Measurement by Graeme Griffiths (IPA)

IFL03: The Path to Better Data Quality in Market Research by Karine Pepin (The Research Heads)

IFL02: How to Write Effective AI Prompts in Market Research by Dan Wasserman (KJT)

IC13: Reframing Data Storytelling by Adam Baker (Indico Labs)

IFL01: Why Conversational AI is One of the Best AI Applications in Insights by Mario Mucalo (Peekator)

IC12: Why Brands Should Approach Insights Differently in China by Miranda and Jack (TONG Global)

IC11: Welcome to the Dark Side of a Client Researcher’s Life by Paul Thomas (Suntory Spirits)

IC10: Uniting MR and UX as ONE Insights Function by Melissa Hamdoun (Blinkist)

IC09: Turning Insights Into Actions by Jamie Ross-Skinner (TIPi Group)

IC08: How to Build an Insights Department Inside an Agency by Serena Chaiban (Right Formula)

IC07: Client Perspective on Building Client-Agency Relationship by Tomasz Kazmierski (McDonald's)

IC06: Informing Strategic Media Decisions, Today and Tomorrow by Thomas Le Bec

IC05: How to Internally Sell Your Research by Louisa Robinson (PHMG)

IC04: 10 Hard Truths of the Industry by Will Goodhand (Insight Team)

IC03: Creating Strong Customer Journeys with Subscription Brands by Huw Williams (Relish)

IC02: Building High-Performance Insight Teams by Artiom Enkov (Nano Interactive)

IC01: Understanding People and Brands by Alice Mackenzie (Havas People)