Earlier this summer I presented our collaboration with Nano Interactive which probably goes down as one of my favourites.
It all started almost two years ago when the Nano team were looking for a panel partner to help them build what they called “intent personas”.
As Nano enables live intent ID-free targeting they were building upon an audience solution where they would combine our panel data with their own intent data.
Which basically means Nano’s team would build their client a unique bespoke persona of the target customer. In that process Nano team runs a panel survey to find out more about the target persona, their specific needs and problems.
Then insights from our panel survey would be used by the Nano team for more precise targeting through their own intent signals. They would create a segment and creative guidance based on the survey findings.
Nano checked how accurate the survey findings were and concluded that 78% of respondents matched the segment allocated to them, which was extremely high considering the whole solution was built without any cookies.
From the start of the collaboration, Nano’s team has run more than 30 bespoke audience surveys through the Peekator platform in different countries and both in B2B and B2C space.
Intent Personas were a big success for Nano Interactive and we couldn’t be more happy for them.
Artiom Enkov’s testimonial says it all: “Research that we have conducted with Peekator has helped us to close a six-figure opportunity.”
That’s the power of combined data! 🚶🏼
