Many people are unaware of the significant size and rapid growth of the Insights industry.
Since 2015, the industry has experienced a remarkable 74% growth, with a global turnover of nearly 118 billion dollars in 2021. 🤓
Do you know which subsegment is experiencing the fastest growth?
It's the tech-enabled research category, specifically the self-serving DIY research platforms like Peekator.
In 2021, the self-serving research platform category grew by 28%, reaching a valuation of 2.58 billion dollars.
The entire industry is projected to continue growing substantially, particularly in the area of self-service research platforms.
AI will actually assist and fuel the growth of self-serving research platforms as they integrate AI capabilities within their platforms.
Exciting times lie ahead! 🚶🏼
Data is from ESOMAR Global Market Research Report 2022