Market research can bring value to (almost) every department in a business. Here are some examples you might not expect:
PR Team: They can use market research results to get free coverage in the media, as every journalist loves a good research piece.
→ Your business positions itself as a thought leader.
Sales Team: They can use market research results to show the impact of their product/service to new potential clients by providing them with proof from the market.
→ Your business can improve its sales win/conversion rate.
HR Team: They can use market research results to measure their brand employment awareness in the market and identify gaps.
→ Your business can attract better candidates for hiring.
Through Peekator, I’ve worked with quite different departments in companies and seen the impact of research when teams are open-minded in exploring.
Like many, I fell into the market research space, but you get stuck in it when you see what can be done with it! 🚶🏼