What happens when you don’t test your ideas with your target audience?
You risk:
- Wasting time on the wrong idea
- Damaging your brand reputation
- Disappointing your customers
- Misdirecting product investments
- Wasting your team’s time
- Losing revenue
- Reducing your marketing budget
- Diminishing market value
People often become so egoistic that they believe they know how the market will react without conducting market research.
Avoid relying on guesswork. Don’t make assumptions. Test everything. 🚶🏼