“Shift to AI in Insights is bigger and faster than when we went digital.” – That was the main topic of our last Insights Future Live, where we had Lenny Murphy from Greenbook as our guest.
With over 20 years of high-visibility leadership roles in the Market Research industry, Leonard “Lenny” Murphy has long been considered one of the most influential thought leaders and advisors in the global insights and analytics community.
We chatted about how the shift to digital and the shift to AI compared and how they differed. We also touched on the latest findings from Greenbook’s annual report and their innovation competition.
Watch the full episode here. 👇🏻
