How to use AI in everyday research tasks was the topic of our most recent Insights Future Live episode. Our guest was Graeme Ford from PunkMRX.
With over 20 years of experience at companies like YouGov, WMG, and Phones4u, he had led teams, driven innovation, and redefined how businesses understand consumers. His expertise lay in bridging traditional research with AI-powered insights, online communities, synthetic data, and business transformation.
We chatted all about practical ways of using AI tools that are available to everyone—how to implement them and in which parts of the research process.
Watch the full episode here. 👇🏻
https://www.linkedin.com/events/7306267992839893011/?originTrackingId=iVrIhZftRsyJx4HfBW7DMQ%3D%3D
