This time, something different! We roasted some surveys live on the latest Insights Future Live episode. Our guest was Sam McNerney.
Sam is a research consultant who works with brands and agencies to provide quant solutions. He runs “$145 Survey Roast,” a super lean survey auditing service for brands and agencies that need help with their post-purchase surveys, customer surveys, and market polls.
Previously, he worked with Fortune 500 brands (P&G, Walmart, Citibank) while at the creative agency Publicis North America.
We chatted about the golden rules in surveys, what to avoid, how to use AI in them, and of course, what the future of surveys looks like.
Watch the full episode here. 👇🏻
https://www.linkedin.com/events/7316412260736786432/?originTrackingId=8H7lCHhqT0mPzMZNd2VB9w%3D%3D
