🚨 Everything we thought we knew about insights is being rewritten.
Every traditional method is challenged. From how we gather data to how we act on it, nothing is off the table.
That’s exactly what we unpacked in our most recent Insights Future Live episode.
🎙️ Our guest was Mark Jefford, founder of Jefford Consultancy.
With over 20 years in audience insights, product strategy, and research innovation, Mark had shaped global brand strategies, scaled SaaS products, and helped businesses move faster from insight to execution.
🧠What was on the agenda?
From synthetic data to AI-powered workflows, we explored:
- Where the insights industry is headed
- What’s putting pressure on surveys and panels
- How the researcher’s role is evolving
- And what today’s pros need to stay ahead
Watch the full episode here. 👇🏻
https://www.linkedin.com/events/7326213138591211520/?originTrackingId=AHm%2FOEqRQyGTA1nEzN97DQ%3D%3D
