At Peekator this year, we decided to make a bold move! In the market research industry, everyone claims they have great data quality. But how many of them are willing to put money on that?
We did it!
We are so confident in our 13-step data quality process—before, during, and after data collection—that we’re willing to bet on it.
In recent years, I’ve learned that if you give a guarantee, it should be on the most valuable part of your product/solution.
And that’s precisely data quality in the market research space.
How do we determine what is great-quality data? Well, that’s a post in itself, but we deliver cleaned, verified data and then let our clients be the judge.
These days, data quality is more important than ever, especially with the rise of AI and all the new ways to overcome systems and checks.
I hope everyone in the insights industry will raise their standards, as poor-quality data impacts the industry as a whole. We need collective action! 🚶🏼