It always warms my heart to see references to Peekator surveys from our clients.
It's not something we require, nor do they need to do it, but it's nice to see!
Survey results are always an interesting source for content creation, internally or externally.
In this case, PHMG compared survey results from 2023 and 2024 in the UK, USA, and Australia.
They wrote a full blog post with the main insights and connected that with their solution and how it addresses the problems we found through the survey.
That's how you do it!
Instead of speaking in general about the problems your solution is trying to address, you have concrete proof from the market about that problem.
It's hard to doubt it. We saw in this example how much an insights approach can help in sales.
When done properly, market research can help almost any department in a business. 🚶🏼
Full article 👇🏻
